ArtRwanda - Ubuhanzi is a nationwide talent search project implemented by Imbuto Foundation in collaboration with the Ministry of Youth and the Ministry of Sports and Culture. The project aims at identifying and supporting young and talented Rwandans within the creative arts industry. It will consist of a televised nationwide search for creative youth in six different categories (plastic arts, dance & music, fashion, theatre & drama, cinematography & photography and literature).
Each week, the selected performers will receive challenges, giving them an opportunity to showcase their talent, and the least successful will be eliminated. Throughout the project, contestants will be mentored by industry experts and receive advice on how to transform their talent into sustainable employment opportunities, in an effort to support their artistic development and future career aspirations
We believe that Rwandan youths who have creative talents need to be nurtured further, to reach their full potential and create a positive impact in the creative and socio-economic development of our country. We also see the need to foster youth unemployment, which continues to be a serious issue, slowing down our national development.
Through this project, we aim to address these two problems simultaneously by recognizing and raising awareness of the talent that is widely present among Rwandan youth, while supporting the creation of jobs and employment for youth in the creative industry.
Black and White : These colors are a symbol of art and décor as they were used in Rwandan culture, to create art pieces called imigongo.
Maroon : The color also symbolizes confidence, creative thoughts, courage, strength, warmth, and beauty.
Paint splash : This element found running through the middle of the logo, represents art as well, mimicking an artist drawing this logo themselves.
Circle shape : This shape symbolizes unity among Rwandans, which is what we strive for through this project, identifying artistic talent and promoting it for the betterment of the Rwandan society.